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PropertyPal Boxing Day Bounce Anticipated

Carla Brogan

Commentary By

Carla Brogan

Brand Marketing Manager

As the leftover turkey sandwiches are constructed, the twelfth bottle of Shloer is opened and the Monopoly arguments hit the “flipping the board” stage, Northern Ireland will be turning to another Boxing Day tradition of scrolling PropertyPal to plan their next move. Dubbed ‘The Boxing Day Bounce’ - it’s that magical moment when we collectively think, “That’s it. I need a new house and somewhere my family can’t find me and ask me to play Pictionary.”


The numbers speak for themselves. Last year, visitors to PropertyPal jumped by 40% between Christmas Day and Boxing Day, with the number of properties viewed increasing by 62%. This year is shaping up to be no different, with our website traffic already up more than 20% last month compared to the same time in 2023.


It’s no surprise that thoughts of a new home align perfectly with the holidays. After days spent hosting family, many start imagining a larger living room, an extra bathroom or simply a space under the stairs to hide away from noisy relatives. Boxing Day provides a natural pause to reflect and begin planning for those larger New Year resolutions and dreams of change.


And let’s face it, while some things in life are painful, like trying to make small talk with your cousin’s new plus one over Christmas dinner, finding your dream home doesn’t have to be. So grab a wee cuppa (of mulled wine), settle in with PropertyPal and get scrolling.

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